September 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
Innovative tool transforms packaging into interactive brand experiences and enables a direct dialogue with consumers Koenig & Bauer Kyana is presenting its new digital tool, AURAVEO, at DMEXCO 2025. With this tool, the company is expanding its digital portfolio to include the Digital Experience Platform, which was first showcased as a proof of concept at […]
The founders of The Cornish Jar don’t do ‘normal’ and believe life’s too short for predictability. What started as a passion project – feeling uninspired by the same-old mushy brown mainstream chutneys – quickly became a moreish mission to wake up the taste buds and ignite some excitement. Every jar is a rebellion against bland […]
Cheeky Panda, who makes everyday essentials such as toilet paper, kitchen roll, facial tissues, facial wipes and more from sustainable bamboo has unveiled a bold new brand identity and packaging refresh as it steps into its next phase of growth. Working with B&B studio on the new packaging design, they have introduced fresh desirability and standout iconicity […]
B&B has partnered with The Herbtender on the launch of a range of five organic teas, crafted with adaptogens, functional mushrooms and herbs. The agency worked on the original brand creation of The Herbtender – covering brand positioning, creative strategy, naming, brand design and packaging – across its initial product offering of adaptogenic supplements. The […]
Independent creative agency rebrands Italian breakfast staple as a standalone product line with a flexible visual identity linking its past and future. DUDE Design has unveiled an extensive visual identity system for one of Italy’s best-loved biscuits, GranTurchese, as part of an ambitious brand repositioning. Known for their distinctive turquoise packaging, the circular grid-patterned biscuits have […]
Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
This weekend, Londoners were shocked to see Walkers‘ latest billboard, suggesting it will swap its packaging for fan-favourite flavours Cheese & Onion and Salt & Vinegar. The April Fools campaign was created by global creative agency of record VCCP, PR agency Good Relations and global content studio Girl&Bear, both part of VCCP. It consists of billboards which show the Walkers […]
March 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a global strategy […]