Creative partnership with We Are Social extended for additional two years

Global socially-led creative agency We Are Social will continue its partnership with Daimler Truck AG, extending a relationship that first began in 2018.

We Are Social’s Germany team has been reappointed to handle the global social communications for Mercedes-Benz Trucks for a further two years, following a routine retendering process.

The remit will see We Are Social continue to drive the strategic and creative development of Mercedes-Benz Trucks’ social presence across 14 international markets. The agency’s responsibilities encompass global channel management, the development of social-first campaigns, and community-focused always-on content. This output will be underpinned by content production, data-driven analysis, and continuous performance optimisation.

At the heart of the agency’s approach is a strategy that bridges international brand management with authentic local relevance. We Are Social will continue to develop scalable content, formats, and campaign modules that can be seamlessly adapted across diverse markets, ensuring they cater to local languages, target audiences, and cultural nuances.

Roberto Collazos Garcia, Germany CEO at We Are Social said, “For manufacturers where social plays a critical role in international marketing and communications, complex products, global markets, diverse audiences, and a strong brand identity must be translated into relevant, platform-native communication. We are thrilled to continue this partnership and further evolve Mercedes-Benz Trucks’ social media presence together.”

Source: We Are Social

  Agency, Daimler Truck AG, Marketing, Mercedes-Benz, Mercedes-Benz Trucks, partnership, We Are Social