Jellyfish Australia, a digital marketing performance company that helps brands thrive through the fusion of creative, consulting, and technology, has announced the appointment of Maria Africa as Senior Director of Paid Media. Maria has more than sixteen years of experience in cross-channel strategy, performance marketing, and client solutions across global and regional B2C and B2B […]
Today, June 1st, after nearly a decade in house, Lily Thistlewood swaps Very.co.uk to launch her own Liverpool based, Paid Media Agency. Reform the Fold. Reform expects to be the performance driven, brand building, paid media, go-to agency for Food and Fashion brands across the whole of the UK, and hopes to bring a bit of personality to a […]
Spending on paid media worldwide will reach $584.14 billion by the end of this year and approach $757.44 billion in 2021, eMarketer estimates, driven largely by advertiser investments in mobile formats. Ad spending growth rates will range between 4.9% and 8.3% over the forecast period. Growth estimates are largely on pace with eMarketer’s previous estimates […]