Ahead of the Paris 2024 Paralympic Games, leading healthcare provider Bupa is encouraging the nation to look beyond the typical portrayal of health, as part of Bupa’s role as the Official Healthcare Partner for ParalympicsGB. ‘Health Is’, by Bupa is part of their wider ‘This Is Health’ campaign. It launches with an accessibly immersive takeover of […]
Bupa has become the Official Healthcare Partner of ParalympicsGB, in a three-year partnership to provide British Paralympians with the highest quality healthcare on their journey to success at the Paris 2024 Paralympic Games – and beyond. Through Bupa, the athletes will be provided with the medical expertise needed to reach the peak of their performance as they look to build on their […]
Toyota and The&Partnership launch a TV, VOD and social media campaign for Parasport, powered by Toyota on Friday 15th March. Airing first, during Channel 4’s The Last Leg, the launch film turns the spotlight of dramatic sports ads on to an everyday cast of disabled people; treating what happens in a local leisure centre with […]