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Home»Posts tagged with»Paris Fashion Week

How Paris and IRM turned Millennials into ambassadors for the city

By newsroom on April 17, 2018   Latest, Marketing, Media, Mobile  

How Paris and IRM turned Millennials into ambassadors for the city

Firmly on tourists’ must-see list, there’s no doubting the enduring status of Paris as one of the world’s most popular and beautiful capitals. Well, at least that’s what you’d think. But never one to rest on its laurels, the Paris region realised that it was important to re-establish this position amongst a younger millennial audience. […]

BETC replaces the iconic Lacoste crocodile logo to raise awareness for IUCN

By newsroom on February 28, 2018   Latest, Marketing, PR  

BETC replaces the iconic Lacoste crocodile logo to raise awareness for IUCN

 The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the past 85 years. The story behind the crocodile pays homage to founder René Lacoste who earned his nickname thanks to his tenacity on the tennis court. For the first time in the brand’s history […]

Paris launches Snapchat campaign during the city’s Fashion Week

By newsroom on February 26, 2018   Latest, Marketing, Media, Mobile  

Paris launches Snapchat campaign during the city’s Fashion Week

As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and attract more young people, the Paris region, in partnership with digital innovation agency IRM, is launching a campaign using Snapchat filters during its annual Fashion Week. The project forms part of French President Emmanuel Macron’s plan to transform […]

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