Following a competitive pitch, Allianz UK has appointed digital agency Delete. Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio. Delete’s strategic programme will focus on understanding Allianz’s business needs and customer behaviour, using the […]
UFC, the world’s premier mixed martial arts organization and Modelo Especial, the nation’s fastest growing imported beer, announced a new multi-year marketing partnership that establishes Modelo as the “Official Beer and Malt Beverage” sponsor of UFC in the United States. “Modelo is an amazing brand that shares UFC’s unmatched commitment to its fan base,” UFC […]
Ecrebo, the point of sale marketing specialist, announced a five-year contract with Dixons Carphone, one of Europe’s leading specialist electrical and telecommunications retailer and services company. The partnership will allow Dixons Carphone to upgrade the capabilities of its point of sale coupon programme by implementing Ecrebo’s advanced ‘Message at Till’ solution across all 450 of […]
ADYOULIKE, a leading in-feed native advertising platform, has announced an expanded collaboration with The Trade Desk, a global technology platform for buyers of advertising, to deliver in-feed native videos programmatically across the ADYOULIKE publisher portfolio. This expanded integration builds upon the existing OpenRTB 2.3 with The Trade Desk and ADYOULIKE which was announced in October 2016. […]
Taboola, a leading content discovery platform, launched “Taboola Data Marketplace”, a transparent marketplace that gives advertisers access to third party consumer data from the world’s leading data providers within the Taboola platform. Oracle Data Cloud, Neustar, Acxiom and Bombora are among the first data providers to partner with Taboola. Marking another step in advanced audience targeting, […]
Crownpeak, the Enterprise Digital experience and quality management company, has made Mirum the inaugural member of the newly relaunched Crownpeak Partner Network. Mirum, part of the J. Walter Thompson Company and WPP, is a digital agency with over 2,400 digital savants, storytellers, technologists, makers and relentlessly curious minds. With offices in 24 countries, Mirum has deep […]
Nicotinell, one of the UK’s favourite lozenge brand, is proud to be working alongside Public Health England to raise awareness in the category for 2017’s Stoptober event. The collaboration aims to trigger significant numbers of quit attempts by increasing motivation to quit and providing tools to make the process easier. The GSK owned brand, will […]
Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]
Online retailer Very.co.uk has announced its first full channel sponsorship of Sky Living. The campaign will go live on September 1 and runs for six months across linear TV, VoD and online. Debuting on Sky Living, the campaign shows consumers how to ‘get more out of every day’ by showcasing Very’s department store range. The […]
Johannesburg-based Demographica becomes the first agency from the African continent to join Stein IAS’ global B2B marketing network, which has operations in Europe, Asia and North America. Under the agreement, Demographica will work in tandem with Stein IAS’ global account handling teams to deploy campaigns from local offices in South Africa, Kenya, Ghana and Nigeria. […]