Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]
Just for Men has confirmed its UK sponsorship agreement with the National Football League (NFL), which commences from August 2017. The leader in men’s hair colour is looking to drive awareness and accelerate growth by investing half a million into marketing during this season alone. The milestone deal will see Just for Men serve as […]
Influencer platform Buzzoole has announced an exclusive collaboration with global measurement company Nielsen, designed to help brands and agencies understand the true ROI of influencer marketing. A new measurement model has been independently developed by Nielsen combining social media key performance indicators with a custom survey of social media users of the most popular platforms. […]
Bringing digital and print together, Time Out London readers will have a chance to stream exclusive behind the scenes footage of the cast of new Netflix show ‘Glow’ straight from the magazine’s cover. The video-in-print cover ad is one element of Time Out’s latest creative partnership as part of Three’s pioneering ‘Go Binge’ campaign. This […]
Accenture, together with Pearson, the world’s learning company, has created and launched a new digital customer experience which will simplify and improve the user experience for students, educators and job seekers looking to access Pearson’s learning materials and services. The new website and content publishing platform will give users a single “front door” to access […]
American Express and The New York Times Company’s experiential design agency, Fake Love, launched “Platinum Transported,” an innovative content series that brings viewers on an immersive digital adventure tied to the human senses. Designed to inspire global travel experiences, the series will transport viewers into the visionary perspectives of iconic American Express Platinum Card Members […]
Sports retail and gym group DW Fitness First is to become the first ever channel sponsor of Sky Sports Mix, helping to drive brand awareness for the retail and fitness company. The deal follows the recent relaunch of Sky Sports along with Sky Sports Mix, Sky’s free to air sports channel, moving into a higher […]
In the mode for tacos? Lyft and @tacobell are bringing you the first-ever ride-thru experience with Taco Mode. https://t.co/gD2fWtUWsY pic.twitter.com/gWGWOOUArQ — Lyft (@lyft) July 25, 2017 Ride-hailing company Lyft is thrilled to announce a new partnership with Taco Bell providing passengers with a unique ride-thru experience. The partnership brings to life a first-of-its-kind offering — […]
Wunderman, the leading global digital agency and part of WPP, has entered a partnership with Founders Factory – a corporate-backed incubator and accelerator, founded by Brent Hoberman and Henry Lane Fox. The partnership provides Wunderman’s global clients with early access to promising startups, a systematic approach for identifying, connecting and partnering with elite entrepreneurial talent […]
Joules, the premium lifestyle brand that sells clothing, footwear and accessories for women, men and children, as well as an expanding range of homewares, toiletries and eyewear collections, have partnered with Yext, the global digital knowledge management provider, to manage the public facts in public domain about the Joules brand across the digital ecosystem. The Yext Knowledge Engine will […]
