Family-owned candy maker consolidates marketing assignments under independent agency to celebrate its iconic brands and strengthen their cultural relevance for a new generation Just Born, the family-owned candy maker behind nostalgic favorites like MIKE AND IKE®, PEEPS®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®, has named Cincinnati independent agency Curiosity its agency of record. Under the new partnership, […]
Anonymised and Bytek today announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction platform that unlocks the power of secure, privacy-compliant first-party data for enterprise advertisers. These models enable the […]
Independent agency ROAST has been appointed by Hurtigruten, leading Norwegian cruise company, to propel organic digital growth using future-facing SEO expertise and technology. The win follows a competitive pitch and will see ROAST deliver Technical SEO, Generative Engine Optimisation (GEO) and digital presence projects, to support Hurtigruten’s ambitious growth plans. Operating globally across multiple markets […]
“Get Global” Card Launch Campaign: To launch the Citi® / AAdvantage® Globe™ card, we rolled out the green carpet, a symbol of how the card amplifies every trip into unforgettable experiences and puts premium travel within reach. Whether it’s to get global with premium travel benefits, get access to four Admirals Club® Globe™ passes, valid for […]
Meet The People (MTP), the innovative alternative to the traditional advertising holding company model with European DNA, and KD Global USA, an import company headquartered in Atlanta, Georgia, have announced a strategic partnership designed to help small and mid-sized European companies establish their business in North America — faster, leaner, and with minimal risk. The collaboration combines import management, logistics, fulfillment, distribution, and FDA/insurance support with creative, e-commerce, and growth […]
Nectar members can earn loyalty points for donating money to FareShare, and donate Nectar points that can be converted to meals Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced the addition of FareShare, the UK’s leading food redistribution charity, to its growing partner coalition. The partnership allows Nectar members to […]
Partnership extension makes brand lift measurement simple and accessible to more advertisers and agencies across Belgium and the Netherlands. Brand Metrics, a global leader in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager. This allows brands to measure […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out of home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership encompasses over 130 strategically positioned digital screens across three distinct […]
Heineken® 0.0 announces the expansion of its global sponsorship portfolio with a landmark global partnership with Premier Padel, the leading official professional padel tour worldwide. The partnership will make Heineken® 0.0 the Global Beer Partner for Premier Padel and establish itself in the world’s fastest-growing sport. Heineken® 0.0, a champion of quality socializing, will celebrate […]
Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today announced a new partnership with Index Exchange, one of the world’s largest independent supply-side platforms (SSP), to pioneer supply-side targeting, measurement and optimisation capabilities. Index Exchange is the first SSP to integrate Anonymised’s proprietary data and custom algorithms as a […]
