Global “Always With You” Campaign by Party Land Puts JanSport in the Spotlight with Gen Z
Following a successful U.S. Back-to-School campaign, Party Land continues to engage Gen Z with a global strategy focused on humor found in life’s unremarkable moments Building on the momentum of its recent U.S. Back-to-School campaign, JanSport has launched a new global initiative to re-introduce America’s #1 backpack brand to a Gen Z audience worldwide. Created in collaboration with […]
