Jose Cuervo commences with next phase of ‘Who’s In?’ campaign

By newsroom on October 17, 2013   Advertising, Latest, Marketing  

http://www.youtube.com/watch?v=uigLklMbyuc Jose Cuervo has furthered its international, multi-platform ‘Who’s In?’ campaign with the launch of the #PartyAnimals ‘Howl’ app. Built on the FourSquare API, Howl marks Jose Cuervo’s first foray into product design. The app uses in-app SMS functionality to allow users to create virtual ‘packs’ of friends and, once out for a night out, […]