Agency work includes brand identity, signage, packaging, menu, merch and more for launch of first Bad Chicken standalone location Bad Chicken has enlisted restaurant and hospitality branding agency Vigor to cook up a new look for the brand’s first standalone location and reintroduce “the baddest wings in town” to Dallas diners. The work includes brand strategy and positioning, brand […]
Gordon’s arrival sets stage for continued growth overall in 2024 In another sign of the company’s recent and rapid growth, senior services marketing agency, Varsity, has added Emily Gordon as its director of client services. As the head of client services, Gordon will be responsible for strategic leadership of Varsity accounts and leadership of the […]
Promotion will see Collevechio leading projects, guiding strategy and mentoring other WildFig data analysts Data science and analytics consultancy WildFig has promoted Zackary Collevechio to the position of data scientist. WildFig is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta and Harrisburg, Pa. As a data scientist, Collevechio will […]
New leadership is part of agency’s plan for continued growth in 2024 and beyond In another signal of the company’s growth – and planned expansion for the future – senior services marketing agency, Varsity, has named Derek Dunham as the agency’s president. In his new position, Dunham will lead day-to-day operations of the company in […]
This might be hard for some brand managers to hear, but consumers don’t care about your brand or product. They don’t care about your ice cream, your hospital’s award-winning staff, or your pale ale’s “exceptional balance of seasonal flavors.” At least, not the way you might be presenting those topics. Consumers just want to be […]
Agency founder Michael Pavone will continue as CEO in role focused on expansion Pavone Group has announced new roles for its leadership team that will see company founder Michael Pavone transition to a singular focus as CEO, while agency partner John Bassounas is promoted to president. The moves are aimed at ushering in a new era […]
Central Penn Business Journal and advertising industry trade Adweek both add the Pavone Group agency to their fastest growing lists. Senior marketing agency Varsity, part of Pavone Group, has been honored with a pair of “fastest growing” honors recently. The first recognition is a ranking on Adweek’s list of the world’s Fastest Growing Agencies, where […]
Work will kick off in November on Facebook, Instagram and TikTok 4C Foods Corp. has chosen food and beverage marketing agency quench as its social media agency. An initial campaign will launch in November with an objective of driving brand engagement and growing an audience across several social media channels, including Facebook, Instagram and TikTok. quench won the […]
Win expands Sun-Maid’s relationship with food-and-beverage agency after several years of award-winning 360 activations Food-and-beverage advertising and marketing agency quench has been named the lead social media agency for Sun-Maid Growers of California, agency President and CEO Michael Pavone announced today. The scope of the new work will include activations on TikTok, Facebook, and Instagram. “For […]
Pavone Group’s annual Super Bowl commercial poll, SpotBowl, is celebrating a milestone this year with its 20th game. In addition to letting America sound off about their favorite (and least favorite) ads, the data scientists at Pavone Group are using predictive analytics to forecast the winners. To bring predictive analytics to life, Pavone Group created a proprietary […]