With 80% of marketers saying in-housing could be improved but 77% saying they would consider using a variation of the approach, it is clear a new model is needed
New research shows that marketers across the industry think in-housing is an operational nightmare (43%) that teams lack creative inspiration (39%) and that it’s difficult to implement (33%) as a model. The study of 150 CMOs across multiple disciplines at businesses with more than 250 employees was carried out by Content Studio, a new in-house […]
TSB is set to launch a new campaign to help customers understand the support available to them in these unprecedented times. Created by TSB’s new lead-creative agency, McCann, and filmed entirely by staff members, the three 20” commercials focus on the breadth of initiatives available to support customers. From repayment holidays on mortgages, loans and […]
TSB has launched a major new marketing campaign celebrating its partnership with Trinity Mirror’s Pride of Britain Awards, which recognises the achievements of ordinary people doing extraordinary things in local communities right across Britain. The integrated marketing campaign – which runs across online, social media, the TSB branch network media partnerships and TV – includes […]
