While the car industry is on the road to change like never before, Peugeot uncovers its new vision: Unboring the Future. It is a rousing slogan, almost like a statement from car lovers who reject the idea that energy transitions or, further down the line, self-driving cars somehow erase the auto industry’s 120-year history of […]
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the tough challenges of city driving. In a self-aware parody of classic car advertising, the commercial sees a cocky Loeb refuse to show […]
