Pilgrim’s Knocks the Boredom Out of Chicken with First Integrated Campaign for Bold New Nugget Lineup

By on    Advertising, Latest, Marketing  

Pilgrim’s Knocks the Boredom Out of Chicken with First Integrated Campaign for Bold New Nugget Lineup

Independent agency Terri & Sandy creates original song and video, “Put It In A Nugget,” in an effort to disrupt the chicken nugget category Chicken pioneer Pilgrim’s® is shaking up the lackluster grocery store nugget market with a bold new brand identity and digital-first campaign promoting its new line of flavor-forward nuggets. The campaign launches […]

New Campaign Shows Consumers Where Their Food is Raised, Brings Farmer’s Passions to Life

By on    Advertising, Latest, Marketing  

New Campaign Shows Consumers Where Their Food is Raised, Brings Farmer’s Passions to Life

 In a bid to create space for fledgling brand Just BARE Chicken, Gravity is launching the first ad campaign for the brand based on consumers’ increasing desire to know where their food comes from. Owned by leading chicken producer, Pilgrim’s, Just BARE is leaning into the insight that to get consumers to truly connect with the […]