Pink Ribbon’s ‘Care While You Care’ product line mixes self-care with self-scanning to catch breast cancer early

By on    Latest, Marketing, Media  

Pink Ribbon’s ‘Care While You Care’ product line mixes self-care with self-scanning to catch breast cancer early

Pink Ribbon Germany teamed up with DDB Düsseldorf to develop “PINK RIBBON CARE WHILE YOU CARE“, the first body care brand — consisting of a shower gel and body lotion — that helps women examine their breasts at home. The products show the movements of self-examination for breast cancer, incorporating them into a daily routine […]

How Cheil Sao Paulo and Femama fought breast cancer with “Bigger than a Scar” Campaign

By on    Features, Latest, Marketing, Media, PR  

The “Bigger Than a Scar” campaign by Cheil Sao Paulo for Femama, the leading breast cancer prevention NGO for Brazil, was the first campaign to speak directly to women with mastectomies since the launch of the Pink October movement over two decades ago, with overwhelming success. For “Bigger Than a Scar”, which launched in 2015, […]