MINI USA and Pereira O’Dell Solve The DIY MINI Cooper crisis with TikTok campaign

MINI USA and Pereira O’Dell Solve The DIY MINI Cooper crisis with TikTok campaign

The global supply chain crisis caused people to build do-it-yourself versions of literally everything.  Due to shortages, many would-be MINI owners were struggling to get their hands on the real thing. But that never stopped them from expressing their love for the brand in a… rather unique way.  From furniture to an actual submarine, DIY […]

CELEBRATING INTERNATIONAL POLAR BEAR WEEK, MINI USA REVEALS 2023 MINI COOPER ELECTRIC SE IN NEW NANUQ WHITE COLOR INFLUENCED BY MINI FANS

<strong>CELEBRATING INTERNATIONAL POLAR BEAR WEEK, MINI USA REVEALS 2023 MINI COOPER ELECTRIC SE IN NEW NANUQ WHITE COLOR INFLUENCED BY MINI FANS</strong>

Following the celebration of International Polar Bear Week, (October 30-November 5), MINI USA announces the launch of a new Nanuq white paint finish on the 2023 MINI Electric Cooper SE.  The new paint color, named Nanuq White was inspired by the name of the loveable polar bear character created by the brand’s creative agency Pereira O’Dell along […]

MarComm’s Magnificence – 2017’s Magnificent Advertising Creatives

MarComm’s Magnificence – 2017’s Magnificent Advertising Creatives

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the creative industry who have pushed boundaries and inspired others through their unique work in advertising. Without further ado, here are our picks (in no particular order) […]