Sony to switch PS4 marketing from ‘low-key’ to ‘high-impact’ in 2014
Sony will switch from the low-key marketing tactics used to generate early buzz around the launch of its Playstation 4 (PS4) console in the UK to a more traditional multimillion effort next year in a bid to reach a broader audience beyond gamers. The shift follows the PS4’s launch in North America on November 15 […]