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Home»Posts tagged with»Playsation 4

Sony to switch PS4 marketing from ‘low-key’ to ‘high-impact’ in 2014

By newsroom on November 18, 2013   Latest, Marketing  

Sony to switch PS4 marketing from ‘low-key’ to ‘high-impact’ in 2014

Sony will switch from the low-key marketing tactics used to generate early buzz around the launch of its Playstation 4 (PS4) console in the UK to a more traditional multimillion effort next year in a bid to reach a broader audience beyond gamers. The shift follows the PS4’s launch in North America on November 15 […]

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