Welcome to “Season 2” of The Bostonians from Plymouth Rock Assurance. While sports sponsorship TV campaigns frequently have “the baseball one,” “the hockey one,” and “the football one” separately, in a sports-crazy town like Boston, everyone is a fan of everything. So Plymouth Rock, working with their agency, HeyLet’sGo, decided to put every team under […]
Insurance and sports worlds collide in new ads showcasing Plymouth Rock’s partnerships with the Patriots, Red Sox and Bruins
Plymouth Rock Assurance today announced the official launch of its latest multi-channel ad campaign titled, “The Bostonians.” Assembling a cast of characters from across the Boston sports world, the new creative positions Plymouth Rock as the go-to insurance provider for Boston sports fans. “Plymouth Rock was founded with the idea to offer more than just […]
