Open University offers fresh debate on learning with “Life…On Our Terms” podcast series launch

- Initiative developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media - Podcast series aims to shine a light on The Open University’s pioneering spirit, and demonstrates how it creates a learning environment that sets people’s ambitions free

Open University offers fresh debate on learning with “Life…On Our Terms” podcast series launch

The Open University, the UK’s largest university for flexible, high-quality distance learning, has launched a new branded podcast series on the Acast network. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media.  With a core objective of improving perceptions and understanding of The Open University brand amongst 18 to 28-year-olds, the […]

Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone

Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone

Spotify Technology S.A. (NYSE:SPOT), the world’s most popular audio streaming subscription service, today announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two […]

“Go and See”: Malcolm Gladwell and Lexus Team Up for Exclusive Podcast Series

Renowned author travels to Lexus headquarters in Japan for cultural, deep dive

“Go and See”: Malcolm Gladwell and Lexus Team Up for Exclusive Podcast Series

Malcolm Gladwell, #1 New York Times bestselling author, long-time New Yorker writer, and host of the podcast Revisionist History®, is a self-proclaimed car nut. Which made him the perfect host to collaborate with Lexus for a six-part podcast which launched on March 5.    The podcast title, “Go and See”, is an approximate translation of the […]

Spotify Launches Streaming Ad Insertion

Spotify Launches Streaming Ad Insertion

2019 was a huge year for the audio industry with Spotify leading a wave of investment and innovation that’s accelerating the growth of podcasting.  Time spent listening to online audio reached a record high, while in the US, the number of people who are monthly podcast listeners is expected to climb to 106 million by 2023. Simultaneously, […]

Social Chain Media announces a trio of key hires: Formerly of LADbible Group, Global Radio and Hill+Knowlton Strategies.

Social Chain Media announces a trio of key hires: Formerly of LADbible Group, Global Radio and Hill+Knowlton Strategies.

Social Chain Media, part of the global social media and ecommerce business, Social Chain, today announces the appointment of Adam Middleton as a Strategy Director, with experience from LADbible Group and Zenith Media, Tom Whitlow as Head of Podcasting from Global Radio and Richard White as Head of Gaming from Hill+Knowlton Strategies. The flood of […]

The Guardian launches new campaign creative to promote Today in Focus podcast

The Guardian launches new campaign creative to promote Today in Focus podcast

The Guardian, in partnership with in-house creative agency OLIVER, has launched new advertising creatives to support daily news podcast, Today in Focus. Appearing on London Underground tube panels from April 8 and running for two weeks, the bespoke design was specially created with podcasting listening and commuting in mind. The adverts feature transcripts of audio […]

History of Advertising Trust launches podcast series to celebrate golden age of British advertising

History of Advertising Trust launches podcast series to celebrate golden age of British advertising

The History of Advertising Trust (HAT) has launched its first ever podcast, which reveals the stories behind some of the nation’s most celebrated ads through a series of interviews with creative legends from the golden age of British advertising.  Featuring interviews with the likes of Dave Trott, Sir Alan Parker (director of Bugsy Malone) and […]