The Guardian launches Berlin experiential to market its international magazine, Guardian Weekly

In a post-Brexit era, the news brand hopes to target new readers for Guardian Weekly with a series of street placements around Berlin, powered by OLIVER, its in-house creative agency of four years.

The Guardian launches Berlin experiential to market its international magazine, Guardian Weekly

The Guardian has launched a fresh marketing push for its international news magazine, Guardian Weekly, in the German capital. Germany is the largest of the EU markets for the publication, with a growth of 54% since its relaunch in 2018. The news brand has installed interactive street placements in Berlin to encourage bypassers to take […]

Yves Saint Laurent Beauty And BETC Etoile Rouge Declare Their Love For Paris In The New Mon Paris Fragrance Campaign

Yves Saint Laurent Beauty And BETC Etoile Rouge Declare Their Love For Paris In The New Mon Paris Fragrance Campaign

To celebrate the launch of Mon Paris Intensement, BETC Etoile Rouge and General POP deliver the ” Mon Paris je t’aime ” (My Paris, I Love You) global campaign for Yves Saint Laurent Beauty. The campaign marks a new chapter in the unique love story that unites Yves Saint Laurent with Paris. Here, Yves Saint […]

Serviceplan Suisse makes Surprise Magazine Street Vendors Visible with Billboard Kiosk

Serviceplan Suisse makes Surprise Magazine Street Vendors Visible with Billboard Kiosk

Surprise has been supporting socially disadvantaged people with a number of different measures for over 20 years. Serviceplan Suisse’s new poster campaign is designed to help draw more attention to the street vendors of Surprise magazine. Surprise, which is part of the International Network of Street Papers (INSP), offers socially disadvantaged people an opportunity to […]