Adidas taps Instagram stars for female-focused ‘Energy Running’ campaign
![Adidas taps Instagram stars for female-focused ‘Energy Running’ campaign Adidas taps Instagram stars for female-focused ‘Energy Running’ campaign](https://marcommnews.com/wp-content/uploads/2015/09/SophieChristabel_London_1_Final-20150902104028658.jpg)
is hoping to connect to urban women around the world by kickstarting a movement which it is calling Energy Running, through an influencer-supported advertising and events drive. “Energy Running is about more than lacing up and logging miles,” said Adrian Leek, general manager of Adidas Running. “It’s a sport-driven social movement that’s just as much […]