SEPHORA and BETC reveal The Unlimited Power of Beauty

The retailer celebrates beauty with latest campaign and new brand positioning

SEPHORA and BETC reveal The Unlimited Power of Beauty

Beauty is changing. It is no longer just on catwalks or in magazines but in our friends’ selfies or the latest uploads from influencers. Our smartphone screen has become our bathroom mirror. Its meaning is also evolving—in culture, entertainment and social media, people are challenging the status quo, giving their own interpretation of what it […]

Philippine Airlines New Brand Campaign ‘Experience the Heart of the Filipino’

Philippine Airlines New Brand Campaign ‘Experience the Heart of the Filipino’

Philippine Airlines (PAL) launches its first print campaign in the UK since 2013 this week and a new London radio campaign next week as part of a new global brand equity campaign ‘Experience the Heart of the Filipino,’ which introduces travellers to the airline’s enhanced product and services. Timed ahead of the resumption of daily […]