Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index

By on    Branding, Latest, Media  

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index

Global consultancy Prophet  today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and […]

British Companies are Leading the Way into a Digital Future, Says New Study from Global Marketing Consultancy Prophet

By on    Latest, Marketing, Media  

British Companies are Leading the Way into a Digital Future, Says New Study from Global Marketing Consultancy Prophet

Digital transformation within European companies is making good progress, and is meeting with approval, particularly with younger workers. British companies have adapted extremely well to embrace digital transformation whilst France is at the bottom of the pile and Germany too is still playing catch-up. These are the main findings of an online survey conducted by […]