Proximity London has been appointed as the precision marketing partner for BBC TV Licensing following a year-long pitch process. The appointment continues the 15-year relationship between the BBC and the agency, which retains the account for the third time. Proximity will be responsible for managing TV Licensing’s full CRM programme, leading both the strategic direction […]
IKEA UK & Ireland has consolidated its CRM and digital agency account into Omnicom. The appointment was made following a competitive pitch. Proximity London will lead the account, with support from content marketing specialist, Redwood and AMV BBDO’s social arm, XLab. By appointing a group that can bring together one single client-facing team of specialists, […]
As part of the two week Pride Festival in London, Proximity London have created Love Lived Here, a campaign to celebrate pioneers of the LGBT+ movement throughout British history. Starting on the 26th June, key blue plaques around London will be given a temporary rainbow makeover to acknowledge the individuals who lived there as part […]