Versus Arthritis Launches Campaign Urging People To Take Condition Seriously Ahead Of World Arthritis Day
- Based on insight that arthritis is often dismissed or downplayed by both people with the condition and people without - Push created in partnership with M&C Saatchi
The charity Versus Arthritis has launched a major campaign which aims to drive brand awareness and donations ahead of World Arthritis Day on the 12th October. The integrated push was created in partnership with M&C Saatchi. Based on the insight that arthritis is often dismissed or downplayed, “It’s not alright” is a call-to-arms for everyone to take arthritis seriously. A series of provocative […]