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Home»Posts tagged with»Publicasity

Heineken transforms London landmark into a virtual rugby stadium to celebrate World Cup

By newsroom on August 27, 2015   Latest, Marketing  

Heineken transforms London landmark into a virtual rugby stadium to celebrate World Cup

Heineken turned London landmark Somerset House into a rugby stadium using 270 degree projection at an event to celebrate its Rugby World Cup sponsorship. The event hosted 900 guests at the London venue and featured a set from British band Everything Everything to kick off the partnership. Rugby stars Jonah Lomu, Will Carling, John Smit, […]

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