Capgemini and Publicis.Sapient to develop McDonald’s digital technologies as strategic providers

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Capgemini and Publicis.Sapient to develop McDonald’s digital technologies as strategic providers

Capgemini, a global leader in consulting and technology services, today announced that it has signed a multi-year IT strategic provider agreement with McDonald’s Corporation. With support from Publicis.Sapient, another global leader in consulting services, Capgemini will be McDonald’s global IT strategic provider for restaurant and digital capabilities. “McDonald’s has launched an assertive strategy to transform […]

Razorfish and Lifecake collaborate to launch integrated marketing campaign, ‘me and my bear’

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Razorfish and Lifecake collaborate to launch integrated marketing campaign, ‘me and my bear’

Razorfish, part of the Publicis.Sapient platform, has announced the launch of a multichannel communications campaign, influencer engagement and online film ‘me and my bear’ for popular photograph sharing mobile application, Lifecake. Lifecake – which was acquired by Canon in 2015 – is a mobile app that allows its users to store all of their child’s […]