Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/Master_Wedding_Eng-A1.mp4[/KGVID] Publicis Worldwide Hong Kong has launched a new campaign for Marriott Hotels that highlights a new level of customer service for digital savvy Millennials across Asia Pacific. The new campaign falls under Marriott Hotels’ brand promise, “Travel Brilliantly.” The Publicis Worldwide work introduces a new chat function to Marriott’s Mobile App that […]
Ambuja Cement has put forward the benefits of its strong cement with a spot showing the destructive (if accidental) tendencies of former WWE wrestler The Great Khali. The slot, which mustered over half a million views in the space of three days, mostly in India, shows the colossal grappler’s everyday struggles as he smashes through […]
Omnicom Group and Publicis Groupe have announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services, with combined 2012 revenue of $22.7 billion (€17.7 billion). Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined […]