Leo New York Evolves Quest’s “It’s Basically Cheating” Campaign with Psychology-Driven “Succumb” Creative
The work launched this week (Sept 2), across TV/streaming, digital, social posts, influencer social content and out-of-home, with additional extensions into audio and commerce spaces. The campaign achieved some of the highest testing scores the research company has seen and notably doesn’t rely on celebrity talent – instead letting the creative idea stand on its […]
