Harrods to use face-detecting tech to monitor consumer ad consumption

Harrods to use face-detecting tech to monitor consumer ad consumption

Harrods Media will soon be able to profile customers watching its in-store digital ads in real time to develop more targeted messaging. Using audience-measurement technology Quividi, Harrods will use facial tracking to monitor audience engagement, age, gender and attention time. The technology produces an anonymous data report, which will allow brands to ascertain what profile […]