LIDA creates ‘Own the Controversy’ ad campaign to promote Christie’s auction of Jeff Koons’ Rabbit sculpture
Customer agency LIDA, part of M&C Saatchi Group, has launched a major new multichannel, multimarket advertising campaign for auction house Christie’s, to promote its auction of Jeff Koons’ seminal sculpture, Rabbit. The push was created following a competitive pitch. The bold, playful campaign, which aims to create a swell of conversation around the auction and […]