Literary classics offer lessons from the history of pandemics in Daunt Books’ new ad campaign by AMV BBDO

Literary classics offer lessons from the history of pandemics in Daunt Books’ new ad campaign by AMV BBDO

Daunt, the independent bookshop chain, has launched a new radio campaign to promote its online service while the lockdown continues. The campaign, created by AMV BBDO, features extracts from literary works by Albert Camus and Daniel Defoe that highlight the uncanny similarities to the current pandemic. The first radio ad in the series features an […]

Radiocentre launches initiative to support audience mental health during pandemic

· Professor Green and Katie Piper lead a nationwide radio series to support the nation’s mental health during the COVID-19 crisis · 60 Second Support is a partnership between Radiocentre, the industry body for commercial radio and The Royal Foundation of The Duke and Duchess of Cambridge’s Heads Together campaign and brings together ten leading mental health charities · This new series will reach millions of listeners across the UK, covering topics including isolation, bereavement, dealing with conflict at home and the benefits of exercise

Radiocentre launches initiative to support audience mental health during pandemic

Radiocentre, the industry body for commercial radio, has partnered with The Royal Foundation’s Heads Together campaign, to bring together 10 leading mental health charities in the UK for the special new content series, 60 Second Support, fronted by Professor Green and with contributors including Katie Piper, Poorna Bell and more. Taking over the airwaves from […]

Nine out of 10 people still tuning in to radio as listening evolves

Nine out of 10 people still tuning in to radio as listening evolves

Radio continues to reach huge audiences across the UK with around nine out of 10 people (87.5%) still listening every week, despite intense competition and changes in listening habits. New figures (Q4 2019) from RAJAR show 48.1 million tuning in – or, increasingly, asking their smart speakers to play their favourite stations – for three […]

Havas Lynx delivers a ‘love poem from the heart’ to raise awareness of heart disease in women

Havas Lynx delivers a ‘love poem from the heart’ to raise awareness of heart disease in women

A leading healthcare communications agency has teamed up with Heart UK to help raise awareness of cardiovascular disease in women. Havas Lynx Group, which employs 350 people across offices in Manchester and London, has created a unique ‘LuvDub’ radio commercial that is being used to highlight the fact that a large amount of the female […]

Wavemaker targets business travellers with New Great Western Railway ad campaign

Wavemaker targets business travellers with New Great Western Railway ad campaign

Great Western Railway is celebrating capacity increases and huge on-board service improvements with a new advertising campaign across print, digital and radio, with The Times and Global-owned radio stations, LBC and Classic FM. Created by Wavemaker North, the campaign aims to engage business customers who might otherwise be using cars or airlines for their business […]

Deloitte predicts UK technology, media and telecoms sector trends for 2019

Deloitte predicts UK technology, media and telecoms sector trends for 2019

The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]

New radio campaign tackles Brexit’s potential impact on UK marketing spend

New radio campaign tackles Brexit’s potential impact on UK marketing spend

A new campaign from Radiocentre sets out to tackle the knock-on effect Brexit may have on UK advertising budgets. The ads, created by Radioville, urge listeners to re-evaluate their media mix and informs them that radio can help their squeezed budgets go further. For these humorous radio ads, the industry body drafted in actor Oliver Maltman, […]

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