Today, Primark unveils its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. Following the hit ‘In Denim We Can’ campaign, the latest campaign forms part of a wider strategy to attract new […]
Coming off the frenzy of Black Friday and Cyber Monday, the Canadian Addiction Treatment Centres is launching a different kind of sale – a savings event that highlights the real cost of addiction on Canadians and their loved ones. The Canadian Addiction Treatment Centres Blowout Sale reframes the familiar language of holiday discounts to reveal […]
“The Carbon Negative Ad” reverses the environmental impact of radio commercial recordings in the fight against even the smallest carbon dioxide emissions. A human exhales 4 per cent carbon dioxide with every breath, a natural consequence of breathing and speaking. However, for Skellefteå Kraft, which has long used recycled film clips to produce climate-smart advertising […]
DLMDD, the creative sound branding agency, has crafted the new sonic logo for Tetley, which launches today as part of their new radio ad campaign. Its new mnemonic has been created to reflect the Tetley’s comforting, confident, simple and harmonious brand qualities, with the main melody featuring teaspoons ringing off the side of a teacup, […]
Wireless today announces its latest high profile signing: Graham Norton will join Virgin Radio UK to host a flagship weekend show – on Saturdays and Sundays. The much-loved broadcaster last week announced he was stepping down after a decade at BBC Radio 2. His new weekend shows on Virgin Radio will launch in the new […]
Daunt, the independent bookshop chain, has launched a new radio campaign to promote its online service while the lockdown continues. The campaign, created by AMV BBDO, features extracts from literary works by Albert Camus and Daniel Defoe that highlight the uncanny similarities to the current pandemic. The first radio ad in the series features an […]
· Professor Green and Katie Piper lead a nationwide radio series to support the nation’s mental health during the COVID-19 crisis · 60 Second Support is a partnership between Radiocentre, the industry body for commercial radio and The Royal Foundation of The Duke and Duchess of Cambridge’s Heads Together campaign and brings together ten leading mental health charities · This new series will reach millions of listeners across the UK, covering topics including isolation, bereavement, dealing with conflict at home and the benefits of exercise
Radiocentre, the industry body for commercial radio, has partnered with The Royal Foundation’s Heads Together campaign, to bring together 10 leading mental health charities in the UK for the special new content series, 60 Second Support, fronted by Professor Green and with contributors including Katie Piper, Poorna Bell and more. Taking over the airwaves from […]
Radio continues to reach huge audiences across the UK with around nine out of 10 people (87.5%) still listening every week, despite intense competition and changes in listening habits. New figures (Q4 2019) from RAJAR show 48.1 million tuning in – or, increasingly, asking their smart speakers to play their favourite stations – for three […]
Radiocentre is launching a campaign parodying the marketing hype used by companies such as Apple and Samsung for new technology launches to show that radio is the medium that advertisers should look to for the future. The campaign will also be on social media and on industry news websites and ends with the call to […]
Surfers Against Sewage (SAS) is launching a new radio campaign to shine a light on the damage we are doing to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from Tom Tagholm’s film ‘The Creature’, this radio campaign continues to ask the question ‘are we […]