Currys is cutting through the Black Friday chaos with a choir which, like Currys deals, just gets bigger and better. AMV BBDO’s new campaign harnesses the power of audio to bring the retailer’s “Even Bigger Black Friday Event” to life. The work features an in-store choir of male and female bodybuilder colleagues, growing larger as […]
A sound installation turns one of Gothenburg’s most prominent public monuments into a coughing reminder that the tires drivers choose can affect the air everyone breathes. In Gothenburg, Sweden, a 127-year-old statue has started coughing. The sound installation is part of Choose Tires for the Winter You Drive In, a campaign by the City of […]
New brand platform from McCann in London launches following a competitive pitch win and will shape comms, customer experience and content for the healthy recipe-box brand. Mindful Chef is launching a new brand platform, ‘Eat for Joy’, created by McCann in London following the agency’s recent competitive pitch win, as the UK’s highest-rated* recipe box […]
The digital bank’s biggest-ever integrated campaign introduces its first sonic identity and a massive TV takeover with films by narrated by Academy Award-winning actress Olivia Colman Monzo today unveils Get busy living, its first global brand platform as it gears up to pursue a huge opportunity ahead – both in the UK and across Europe. The […]
Creative introduces a Fidium Sonic logo and builds on the 2025 campaign success Bray & Co is launching the second generation of its marketing campaign for Fidium Fiber, a 100% fiber internet provider delivering future-ready connectivity directly to the home. The independent, award-winning, full-service creative agency helps brands rise above the competition by solving difficult marketing challenges […]
Belvoir Farm has teamed up with creative agency Joint to launch its largest marketing campaign to date, bringing its ‘We’re Taste Obsessed’ platform to life across TV, OOH, radio, podcast and social. The work marks the first TV campaign from Belvoir and Joint and a clear step up in how the brand is showing up […]
Creative advertising agency BMB is behind a new campaign to cement Dairygold spread as an iconic Irish brand. The campaign, titled ‘Joy that Spreads’, breaks in Ireland on 22 June, running for two months across TV, social and radio. The hero spot is a modern portrait of the joy that exists within Irish households, and […]
Today, Primark unveils its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. Following the hit ‘In Denim We Can’ campaign, the latest campaign forms part of a wider strategy to attract new […]
Coming off the frenzy of Black Friday and Cyber Monday, the Canadian Addiction Treatment Centres is launching a different kind of sale – a savings event that highlights the real cost of addiction on Canadians and their loved ones. The Canadian Addiction Treatment Centres Blowout Sale reframes the familiar language of holiday discounts to reveal […]
“The Carbon Negative Ad” reverses the environmental impact of radio commercial recordings in the fight against even the smallest carbon dioxide emissions. A human exhales 4 per cent carbon dioxide with every breath, a natural consequence of breathing and speaking. However, for Skellefteå Kraft, which has long used recycled film clips to produce climate-smart advertising […]