Wavemaker targets business travellers with New Great Western Railway ad campaign

Wavemaker targets business travellers with New Great Western Railway ad campaign

Great Western Railway is celebrating capacity increases and huge on-board service improvements with a new advertising campaign across print, digital and radio, with The Times and Global-owned radio stations, LBC and Classic FM. Created by Wavemaker North, the campaign aims to engage business customers who might otherwise be using cars or airlines for their business […]

Deloitte predicts UK technology, media and telecoms sector trends for 2019

Deloitte predicts UK technology, media and telecoms sector trends for 2019

The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]

New radio campaign tackles Brexit’s potential impact on UK marketing spend

New radio campaign tackles Brexit’s potential impact on UK marketing spend

A new campaign from Radiocentre sets out to tackle the knock-on effect Brexit may have on UK advertising budgets. The ads, created by Radioville, urge listeners to re-evaluate their media mix and informs them that radio can help their squeezed budgets go further. For these humorous radio ads, the industry body drafted in actor Oliver Maltman, […]

Bauer Media appoints Simon Kilby to Chief Revenue Officer, Radio

Bauer Media appoints Simon Kilby to Chief Revenue Officer, Radio

Bauer Media has appointed Simon Kilby as Chief Revenue Officer for Radio. This new role will see Simon create and implement the advertising strategy and lead a unified radio sales team that enables the delivery of commercial revenues across the Bauer radio portfolio. Simon’s expanded role comes at a time of high demand from commercial […]

CapeRock creates one strong media brand for Veronica

CapeRock creates one strong media brand for Veronica

Creative agency CapeRock has developed the visual identity of Veronica to unify its multiple channels. In a highly competitive media landscape, a strong brand positioning is more important than ever. In the case of Veronica, different brand channels were communicating with their own look and target group: Veronica TV, Radio Veronica and Veronica Magazine. CapeRock […]

Boys + Girls’ new work for Amnesty International highlights the plight of oppressed parents and children

Boys + Girls’ new work for Amnesty International highlights the plight of oppressed parents and children

Creative agency Boys + Girls’ latest work for Amnesty International highlights the plight of oppressed parents and children, and raises the question of whether America can still claim to be the land of the free. The agency’s emotional reaction to what’s unfolding demanded an immediate reaction, which is why they created this radio ad for Amnesty […]

Listeners say commercial radio news still vital and trusted

Listeners say commercial radio news still vital and trusted

Commercial radio news provides a vital and valued service to listeners, reinforcing radio’s position as the most reliable and trusted medium in an era of proliferating fake news, according to new research to be launched in Parliament on November 21. Breaking News: How listeners value commercial radio news, explores the views of commercial radio listeners on […]