A leading healthcare communications agency has teamed up with Heart UK to help raise awareness of cardiovascular disease in women. Havas Lynx Group, which employs 350 people across offices in Manchester and London, has created a unique ‘LuvDub’ radio commercial that is being used to highlight the fact that a large amount of the female […]
Great Western Railway is celebrating capacity increases and huge on-board service improvements with a new advertising campaign across print, digital and radio, with The Times and Global-owned radio stations, LBC and Classic FM. Created by Wavemaker North, the campaign aims to engage business customers who might otherwise be using cars or airlines for their business […]
Pure, a leading digital radio brand, has signed DeVries Global as its retained lead PR agency following a competitive pitch. Known as a digital radio pioneer, Pure announced its move into the wider audio arena at IFA 2018 with its first smart speaker, DiscovR. This prompted the hunt for a lead agency to help grow its business […]
The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]
A new campaign from Radiocentre sets out to tackle the knock-on effect Brexit may have on UK advertising budgets. The ads, created by Radioville, urge listeners to re-evaluate their media mix and informs them that radio can help their squeezed budgets go further. For these humorous radio ads, the industry body drafted in actor Oliver Maltman, […]
Bauer Media has appointed Simon Kilby as Chief Revenue Officer for Radio. This new role will see Simon create and implement the advertising strategy and lead a unified radio sales team that enables the delivery of commercial revenues across the Bauer radio portfolio. Simon’s expanded role comes at a time of high demand from commercial […]
Creative agency CapeRock has developed the visual identity of Veronica to unify its multiple channels. In a highly competitive media landscape, a strong brand positioning is more important than ever. In the case of Veronica, different brand channels were communicating with their own look and target group: Veronica TV, Radio Veronica and Veronica Magazine. CapeRock […]
New national digital radio station JACK Radio launches at 12 noon on October 23 and unveils a new world first broadcast radio format. Playing 100% female artists, the station provides a platform for women in music, from the female stars of the past to today’s main artists, along with new and emerging female talent. In […]
Creative agency Boys + Girls’ latest work for Amnesty International highlights the plight of oppressed parents and children, and raises the question of whether America can still claim to be the land of the free. The agency’s emotional reaction to what’s unfolding demanded an immediate reaction, which is why they created this radio ad for Amnesty […]
Commercial has reported its highest ever audience of 36 million listeners (35.97 million) according to new figures for Q1 2018 published by RAJAR, the body responsible for measuring radio audiences in the UK. This total audience represents a 4.2% increase on the same period last year and commercial radio’s biggest ever lead over BBC radio, […]