In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]
Researching and buying presents online has become the most popular method among Britons aged 16 and over who know how they’ll be buying there Christmas presents, with 45 per cent of the £24.4bn spend this year likely to go online. According to research by RadiumOne, this year is also likely to be a multi-channel Christmas, […]
