New beauty brand RAWR launches flagship London store with celebrity bash

New beauty brand RAWR launches flagship London store with celebrity bash

RAWR, formerly Lashious Beauty, today announces the opening of its flagship store on London’s Rathbone Place, following a star-studded launch party to celebrate the opening that featured a performance from British rapper, singer, and songwriter Stefflon Don.  RAWR, working with global experience agency, Imagination, has completed a full brand overhaul as it plans rapid expansion […]

Lashious Beauty boldly rebrands to Rawr with partner Imagination

Lashious Beauty boldly rebrands to Rawr with partner Imagination

RAWR, formerly Lashious Beauty, today announces its complete rebrand and relaunch with global experience company Imagination, as part of a significant expansion plan. RAWR tasked Imagination with conducting a full brand overhaul, including audience definition, strategic positioning, new brand name and full asset design along with retail concept design. The new brand has been framed […]