Untamed spotlights the grit of anglers in Raymarine’s ‘Earn Your Strikes’

Untamed spotlights the grit of anglers in Raymarine’s ‘Earn Your Strikes’

Charleston-based outdoor agency Untamed is reeling in saltwater anglers with “Earn Your Strikes,” a creative campaign built to strengthen awareness across the fishing sector, establish a deeper connection with consumers and position Raymarine as a trusted partner with consumers and resellers. The campaign embraces findings from qualitative research with serious saltwater anglers, which revealed that life on the water […]

Raymarine Taps TBA Outdoors For New Creative Strategy and Production

Raymarine Taps TBA Outdoors For New Creative Strategy and Production

Raymarine and FLIR Marine, world leaders in marine electronics, today announced that it has appointed TBA Outdoors, an outdoor leisure marketing firm, as its creative agency of record. The scope of work spans creative campaign development and production. Raymarine develops and manufactures the most comprehensive range of electronic equipment for the recreational boating and light commercial marine […]