Created by MUTANT, the pioneering pilot scheme harnesses real-time data to transform iconic pharmacy signs into blood donation billboards One of the most familiar street signs in Belgium is an illuminated green cross above a pharmacy showing the time, temperature and weather: once useful information rendered largely irrelevant by smartphones. But what if these signs […]
VMLY&R wins brief to lead strategy and creative on campaign to inspire millennials and Gen Z on social platforms
VMLY&R, the global brand and customer experience agency, has won the pro bono brief to develop a year-long project for the International Committee of the Red Cross (ICRC). The campaign will aim at encouraging millennials and Gen Z to confront apathy and act differently in support of humanity. Having won the competitive pitch, VMLY&R London […]
American Red Cross is encouraging babysitters to take Babysitting Basics online courses with a new advert created by BBDO Atlanta. Funny or Die director, Daniel Strange, worked with BBDO Atlanta to stress the disastrous possibilities of the child babysitting the babysitter. The campaign presents comedic worst-case scenarios happening under the watch of an unprepared caretaker.