VMLY&R to join forces with the International Committee of the Red Cross on humanitarian campaign

VMLY&R wins brief to lead strategy and creative on campaign to inspire millennials and Gen Z on social platforms

VMLY&R to join forces with the International Committee of the Red Cross on humanitarian campaign

 VMLY&R, the global brand and customer experience agency, has won the pro bono brief to develop a year-long project for the International Committee of the Red Cross (ICRC). The campaign will aim at encouraging millennials and Gen Z to confront apathy and act differently in support of humanity.  Having won the competitive pitch, VMLY&R London […]

Red Cross unveils new ad showing the worst case scenarios when babysitting

American Red Cross is encouraging babysitters to take Babysitting Basics online courses with a new advert created by BBDO Atlanta. Funny or Die director, Daniel Strange, worked with BBDO Atlanta to stress the disastrous possibilities of the child babysitting the babysitter. The campaign presents comedic worst-case scenarios happening under the watch of an unprepared caretaker.