Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots

New visual identity and packaging proudly reaffirms the brewery's place in the craft beer market, taking inspiration from its unique Midwestern-Dutch heritage

Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots

Design Bridge New York share details of their work rebranding New Holland Brewing Co., restoring its position as a leader in the increasingly competitive craft beer market. Inspired by the spirit and symbols of Dutch culture in the brand’s hometown of Holland, Michigan, the striking transformation unites the brewery’s heritage with its distinctly Midwestern attitude, creating a […]

Zoflora gets a Makeover for the Instagram Generation

The Thornton & Ross disinfectant brand has been redesigned by PB Creative

Zoflora gets a Makeover for the Instagram Generation

How do you redesign a brand that everyone loves? Consumers have a deep affection for Zoflora. The brand has a loyal customer base who have fallen in love with this versatile household product that has passed through the generations. However, with a new generation of Instagram-loving Zoflora fans and proliferation of ‘me-too’ products entering the […]

Expression is the Future! AXE Global Redesign by PB Creative

PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience

Expression is the Future! AXE Global Redesign by PB Creative

AXE is synonymous with young guys.  As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]

LYONS COFFEE Has A REBRAND by Distil Studio

LYONS COFFEE Has A REBRAND by Distil Studio

With a successful 2020 launch into major supermarkets, Distil Studio were behind the rebrand of Lyons Coffee for UCC, marking the beginning of a perky new era for the brand.  Neil Hedger, Creative Partner: “As part of the rebrand, we transformed a set of existing numbered blends into brand new names, designed to celebrate over 120 years of heritage. […]

PB Creative delivers a Dynamic Update for Axe in India

PB Creative delivers a Dynamic Update for Axe in India

The Axe personal care range has been given a dynamic redesign for the Indian market by London based brand design agency, PB Creative. With a fragmented Axe brand portfolio in India incorporating range designs spanning several years, the time was right to furnish the brand with a much more unified and consistent look and feel. […]

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