Expression is the Future! AXE Global Redesign by PB Creative

PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience

Expression is the Future! AXE Global Redesign by PB Creative

AXE is synonymous with young guys.  As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]

LYONS COFFEE Has A REBRAND by Distil Studio

LYONS COFFEE Has A REBRAND by Distil Studio

With a successful 2020 launch into major supermarkets, Distil Studio were behind the rebrand of Lyons Coffee for UCC, marking the beginning of a perky new era for the brand.  Neil Hedger, Creative Partner: “As part of the rebrand, we transformed a set of existing numbered blends into brand new names, designed to celebrate over 120 years of heritage. […]

PB Creative delivers a Dynamic Update for Axe in India

PB Creative delivers a Dynamic Update for Axe in India

The Axe personal care range has been given a dynamic redesign for the Indian market by London based brand design agency, PB Creative. With a fragmented Axe brand portfolio in India incorporating range designs spanning several years, the time was right to furnish the brand with a much more unified and consistent look and feel. […]

B&B studio reimagines leading non-alcoholic aperitif Everleaf and introduces two new products to the range

B&B studio reimagines leading non-alcoholic aperitif Everleaf and introduces two new products to the range

Non-alcoholic aperitif Everleaf has undergone a strategic repositioning and redesign byB&B studio as it seeks to grow its presence in both the on-and off-trade and launch a range of new products under the Everleaf name. Building on the success of its initial SKU – a bittersweet aperitif that’s the perfect base for a traditional spritz – Everleaf’s new […]

FutureBrand revitalises Mobvista’s brand identity following significant company growth

FutureBrand revitalises Mobvista’s brand identity following significant company growth

FutureBrand, a global brand transformation company, has partnered with leading technology platform, Mobvista, to reimagine its brand identity following a period of sustained innovation and business growth. Mobvista began life in 2013 as a mobile advertising platform but has since grown to become one of the world’s leading technology platforms, helping customers utilise advanced technologies […]

Substantial Announces Rebrand In Celebration Of 13-Year Anniversary

Substantial Announces Rebrand In Celebration Of 13-Year Anniversary

In celebration of its 13-year anniversary, Substantial, a digital innovation and build studio, has unveiled a rebrand created to embrace and reflect the studio’s optimism for the future of technology.  While the studio has earned a reputation over the years as a trusted partner in creating hundreds of ambitious digital products for its extensive list of clients, it’s also one of the […]

Lashious Beauty boldly rebrands to Rawr with partner Imagination

Lashious Beauty boldly rebrands to Rawr with partner Imagination

RAWR, formerly Lashious Beauty, today announces its complete rebrand and relaunch with global experience company Imagination, as part of a significant expansion plan. RAWR tasked Imagination with conducting a full brand overhaul, including audience definition, strategic positioning, new brand name and full asset design along with retail concept design. The new brand has been framed […]