New Industry Report on Experiential Marketing

Bookmark Launches 2020 Industry Report on Experiential Marketing Alongside New Insights Hub

New Industry Report on Experiential Marketing

Bookmark Content and Communications has released a new and comprehensive Experiential Marketing Industry Report delivering the latest in experience-driven PR strategies for marketing and PR professionals. Experiential marketing if a powerful tool that marketers can use to confront the challenges of media saturation by elevating experiences as a crucial avenue in the nurturing of the […]

New study: Macmillan, Cancer Research UK and Dog’s Trust are ‘most loved’ charities in UK

Charity love is pivotal to donations, recommendations, trust, understanding

New study: Macmillan, Cancer Research UK and Dog’s Trust are ‘most loved’ charities in UK

Britain’s most loved charities have been revealed in new research by intelligence business, Savanta. Macmillan Cancer Support, Cancer Research UK and Dog’s Trust take the top three spots in the BrandVue Most Loved Charities Report, which draws on 60,000 interviews annually.  The report also shows the clear benefits of charities creating a positive emotional connection with the public, […]

BETC Sustainable Development 2019 Report

BETC Sustainable Development 2019 Report

BETC releases its 2019 sustainable development report, citing new projects that confirm that responsible practice continues to be a significant part of BETC’s culture and business model. BETC is a CSR pioneer. Since 2008, it has been a signatory to the United Nations Global Compact (Advanced level). This framework structures BETC’s approach to social responsibility […]

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry.  More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you […]

Performics UK – Christmas Shopping Consumer Behaviour Report 2019

Performics UK have commissioned a bespoke piece of research into how consumer shopping is changing during the Christmas period. In particular it compares shopping habits during black Friday vs. typical online shopping. The study found that in certain categories such as Luxury and Beauty, consumers are spending 100%+ more than they would spend outside Black Friday. The research also found that adverts and editorial play a greater role during Black Friday than any other time of the year. Black Friday was also found to have a higher association with shopping behaviours such as Christmas shopping, upgrading tech and shopping premium brands.

Performics UK – Christmas Shopping Consumer Behaviour Report 2019

Key insights  Black Friday. The Shopping Holiday of Temptation. During a typical digital shopping journey consumers are purchasing because of need. However during Black Friday, this flips dramatically towards purchasing because of temptation (3% to 11%) and inspiration (13% to 18%), This stems from a need to purchase Christmas gifts, however appears to overspill into […]

Gartner Identifies Top Consumer Trends for Marketing Leaders in 2020

Marketing Leaders Must Stay Alert of These Trends That Are Shaping Consumer Culture in 2020

Gartner Identifies Top Consumer Trends for Marketing Leaders in 2020

Too late to shop green, rise of the rewatch, morphing money and algorithm hacking are the top consumer trends that will have the largest impact on marketing leaders and their organizations in 2020, according to Gartner’s Consumer Top Trends, 2020. “In 2020, we will see an overarching theme of consumers reconsidering consumerism — the constant acquiring […]

Business Reconsidered: Organisations Must Rethink their Fundamentals, Reveals New Fjord Trends Report from Accenture Interactive

Fjord Trends 2020 highlights seven emerging trends expected to shape the business of experience

Business Reconsidered: Organisations Must Rethink their Fundamentals,  Reveals New Fjord Trends Report from Accenture Interactive

Following an unprecedented streak of fast-paced growth and profitability, businesses are beginning to feel the need for deep soul searching. As a new decade approaches, they must look inwards for a total re-examination of their purpose and place in the world, says a new report by Accenture (NYSE: ACN). Now in its 13th year, Fjord Trends 2020 takes its annual […]

UK enterprises respond to workplace stress by increasing spending on ‘corporate wellness’

 Data from over 120 large enterprises and 287,000 employees has revealed rising corporate investment in employee wellbeing in response to growing workplace stress among younger employees  UK investment in employee rewards schemes is soaring, with UK firms doubling their average spend on employee rewards over the past three years  Spending on travel incentives has soared by 22% and 56% of UK business travel now includes nature-based activities such as gorilla treks  Top 5 corporate Christmas getaways now include white turf horse racing and husky sledging

UK enterprises respond to workplace stress by increasing spending on ‘corporate wellness’

A new report by workforce performance giant CR Worldwide(CR), drawing on data from 287,000 employees at over 120 large enterprises, has revealed that rising workplace stress among younger workers has seen UK business investment in ‘nature breaks’ doubling in 12 months with over half of UK business trips now including nature or activity elements from shark diving to […]

Hive teams up with Chris Robshaw to help Brits get greater control over their homes

OVER 20 MILLION BRITS FEEL OUT OF CONTROL IN THEIR HOME LIFE Brits craving control: nine in ten seek order and structure in their home (88%), believing it makes it a happier place to be (85%) Rise of the ‘Connected Home Controller’ as two in five (40%) now use technology to control their home Yet nearly two-fifths (39%) have felt “out of control” of their home and three quarters (77%) would love a helping hand Hive is offering out-of-control Brits the chance to get their homes in order with help from self-confessed control freak and rugby legend - Chris Robshaw

Hive teams up with Chris Robshaw to help Brits get greater control over their homes

New research from smart home specialists, Hive, reveals we’re a nation of house-proud “control freaks” who want to control every aspect of our home lives (88%). With today’s hectic lifestyles, being a “control freak” has lost all negative connotations, with 78% of Brits thinking this is a positive personality trait. We believe having order in […]

What’s Preventing Marketers Turning Data Into Gold?

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage

What’s Preventing Marketers Turning Data Into Gold?

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]