Latest Commerce Creator Lighting Survey by URLgenius & impact.com Identifies Creator and Brand Insights Poised To Shape The Season Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey¹. The findings spotlight new opportunities for Brand Marketers to […]
ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. “The study, titled “Why CTV Reigns Supreme in the Attention Economy: Part 2,” is a follow-up to ShowHeroes’ acclaimed 2022 […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]
An increasingly professionalised landscape, new production norms, changed audiences and demand for authentic ‘always on’ content has permanently shifted the creator landscape, according to a new report from global socially-led creative agency We Are Social. The Next Gen Influence report – available to download on We Are Social’s website – sets out five trends defining a new […]
YouTube emerges as marketers’ favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed as an advertising darling Kantar, the world’s leading marketing insights and analytics company, has found that marketer confidence in X (formerly known as Twitter) declined significantly in the past year, driven by brand safety concerns […]
Prospective auto buyers’ motivations, timelines, vehicle preferences and more revealed in Teads’ latest report Teads, the global media platform, has revealed the UK findings of the company’s latest global report, “Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide.” Based on research conducted across 17 markets, the latest findings shed light on the key […]
65% of all UK investors believe that a change in power will have a positive impact on their investments, with that figure rising to 85% amongst younger investors aged 18-44 – according to the Investor Index 2024, an annual in-depth study of UK investor behaviours, published today. Now in its 5th year, the study, conducted jointly by London-based communications […]
Global socially-led creative agency We Are Social has released a new report which helps brands tackle hate speech during major sporting events. Titled ‘Braving The Backlash: How Sports Brands Can Take a Stand on Social’, the report has been written by We Are Social Sport and covers two key issues that are likely to result in online […]
The sixth Annual Marketing Report explores how global marketers are allocating budgets and measuring success—all with an eye on proving and improving ROI Nielsen, a global leader in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which […]
Independently conducted research from SharpEnd and Censuswide offers industry-first insights into the adoption of connected experiences by global brands in-store and on-product SharpEnd has today launched its much anticipated second Connected Experience Report, offering fully independent industry insights from UK and US c-suite executives at more than 1,000 Global brands across key sectors. The Report […]