- Relationship status impacts romantic intentions, survey reveals
- 40 per cent of people plan to cook a special meal at home on Valentine’s Day in 2025
- Younger people more likely to eat out on Valentine’s Day: 44 per cent or 18–34-year-olds vs 34 per cent of 35–54-year-olds
Global media platform Teads unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts they will buy loved ones.

According to the ‘Charm your way to hearts and sales’ research, relationship status impacts romantic intentions, with 85 per cent of people in relationships in the UK planning to celebrate Valentine’s Day in 2025, while 39 per cent of married people don’t intend to celebrate. The data highlights the importance of targeting and tailored ad messages for brands’ Valentine’s campaigns.
The survey finds that food forms a key part of Valentine’s celebrations, with 17 per cent of married people in the UK planning to gift food to loved ones. What’s more, 40 per cent of people in the UK plan to cook a special meal at home on Valentine’s Day in 2025, with people over 55s more inclined to do so (55 per cent) than younger generations (34 per cent of 18–34-year-olds).
Instead,18-34-year-olds are most likely to eat out on Valentine’s Day, with 44 per cent of young people who are dating, in a relationship or married likely to eat out for Valentine’s this year.
In addition, takeaway food has become a popular choice on Valentine’s Day, with 30 per cent of people aged between 18-54 willing to order a takeaway on Valentine’s Day this year. This opens up opportunities for delivery services and restaurants to create actionable ad experiences during this period.
The study highlights gift-giving as an intrinsic part of Valentine’s celebrations for many, as 82 per cent of people who celebrate Valentine’s Day are planning to buy a gift for their loved ones.
And when it comes to gifting intentions, the research found that men are more likely (97 per cent) to buy a Valentine’s gift than women (74 per cent), with over half (51 per cent) of men planning to buy flowers as a Valentine’s gift in 2025.
Sarah Tsirkas, Retail Industry Director at Teads UK, comments: “It’s interesting to see the different ways in which people plan to celebrate Valentine’s Day this year, with gift-giving and food continuing to play a significant role in this. This is good news for food retailers and brands who can use this opportunity to connect with those looking for inspiration in the days leading up to Valentine’s Day. For these brands, strategic planning of their advertising campaigns, both in terms of messaging and timing, is crucial.”
To learn more about UK consumer attitudes and gifting plans for Valentine’s Day in 2025, download the full report.
Source: Teads
You must be logged in to post a comment Login