New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising
New Study Shows 49% Of Marketers Say They Are Looking To Contextual Advertising To Replace Cookies
CONNECTED PACKAGING To Become Main Way Brands Communicate With Customers
Trust-Enhancing Marcomms Are Paramount For Martech Service Providers Seeking To Capitalise On Budget Growth And Urgency
With Uncertainty About The Future, Marketers Prioritise Customer Service And A Greater Digital Focus For 2022
Brands With Recognised Sonic Logos Perceived As 5% More Valuable According To Research By DLMDD & SOUNDOUT
Mind The Knowledge Gap: Retailers miss out on £15bn per year due to poor advice instore
THE RISE OF KIDULT HOMEMAKERS: GEN Z Are Making ‘LIFELONG’ Brand Associations As They Move Out Of Mum And Dads House
Channel Factory Launches The Conscious Project to Address Inherent Bias in advertising and to Create a Better Video Ecosystem
Findings Reinforce Growing Need for Marketers to Prioritise Cultural Diversity and Language Inclusion with Advertising on Content-Heavy Platforms like YouTube
New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube
85% of Marketers to transform their business with 60% streamlining marketing plans and 50% investing in content management platforms Dentsu’s creative teams have published 2021: The Year of Brand Consistency, Efficiency and Agility Survey of 200 Global marketers discovers that Marketers are taking action in the wake of COVID Marketers ask for platforms that can […]