Brands wake up to ‘doing good’ to drive their reputation

41% of companies now focus brand purpose on doing good, rather than products 27% of companies now put ad budget behind promoting purpose

Brands wake up to ‘doing good’ to drive their reputation

As consumers increasingly stand up to what they see as bad corporate behaviour, more companies are focusing their ‘purpose’ on helping to improve the world as a central part of their business and marketing strategy. Today, 41% of major businesses adopt a brand purpose that is focused on the positive impact they can have on […]

JKR and Revolt release royal wedding commemorative range for non-profit brand For Richer, For Poorer

JKR and Revolt release royal wedding commemorative range for non-profit brand For Richer, For Poorer

Global creative business Jones Knowles Ritchie (JKR) and communications agency Revolt have launched non-profit brand For Richer, For Poorer, in response to Windsor council leader’s call for removal of homeless people before May’s royal wedding and the wider issue of homelessness in the UK. For Richer, For Poorer is a unique range of commemorative products […]