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Home»Posts tagged with»Riccardo Ottolenghi

Innovation vs Heritage: can your brand speak to both?

By newsroom on August 30, 2018   Features, Innovation, Latest, Marketing, PR  

Innovation vs Heritage: can your brand speak to both?

For a brand, a long-standing heritage and originality or its ability to innovate and lead the way are some of the most valuable assets. However, heritage and innovation are rarely attributes of the same brand. Typically, brands pick one or the other. On the one hand, brands that thrive on innovation tend to look forward […]

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