Waterford partners with Identica to create new identity celebrating centuries of craftsmanship.

Waterford partners with Identica to create new identity celebrating centuries of craftsmanship.

Waterford, the Irish luxury crystal brand, has launched a new identity. Created by London based agency Identica, the rebrand amplifies the traditional craftsmanship and deeper complex cutting techniques Waterford employs. Reframing the brand as desirable and relevant to a younger audience, the overall result is an identity that shows elegance, the mastery of cutting and […]