Waterford partners with Identica to create new identity celebrating centuries of craftsmanship.
![Waterford partners with Identica to create new identity celebrating centuries of craftsmanship. Waterford partners with Identica to create new identity celebrating centuries of craftsmanship.](https://marcommnews.com/wp-content/uploads/2021/01/Identica-Waterford-Mastercraft-Logo-701x397.jpg)
Waterford, the Irish luxury crystal brand, has launched a new identity. Created by London based agency Identica, the rebrand amplifies the traditional craftsmanship and deeper complex cutting techniques Waterford employs. Reframing the brand as desirable and relevant to a younger audience, the overall result is an identity that shows elegance, the mastery of cutting and […]