As smart marketers increasingly understand the value of good content, we’ll see continued growth and innovation in the discipline. The CMA recently reported that 64% of UK clients expect to spend more on content in 2018, and we certainly expect a more structured and long-term approach with more clients producing a documented content strategy – […]
Maxus announced the strengthening of its global senior management team with the appointment of David Kaganovsky as chief information officer and the promotion of Richard Stokes to the newly created post of chief development officer. Kaganovsky joins Maxus from GroupM, where he was global applications director, sitting on GroupM’s Global IT Executive Committee and Global […]