B&B studio creates the branding for HUMANS BEING – a sustainable and style-conscious athleisure brand by Rita Ora.

B&B studio creates the branding for HUMANS BEING – a sustainable and style-conscious athleisure brand by Rita Ora.

B&B studio has created the brand positioning, strategic direction, brand name, brand design and packaging for Humans Being, a new athleisure brand founded by Rita Ora. Humans Being champions sustainable materials across all its products, while delivering high-level technical performance and superstar style credentials. Humans Thinking, Humans Doing, Humans BeingInspired by the brand’s purposeful commitment […]

Rita Ora Delivers Her First Augmented Reality Performance Live Over 5G in EE’s Latest Campaign For the New Apple iPhone 12 Pro

Rita Ora and Kevin Bacon star in EE’s latest campaign to celebrate the launch of the Apple iPhone 12 Pro, available on EE’s award-winning 5G network EE delivers an immersive experience like nothing seen before, as a delighted fan encounters an exclusive and enviable augmented reality (AR) performance by critically acclaimed singer-songwriter and global superstar Rita Ora live over 5G, through the new iPhone 12 Pro The new advert sees a larger-than-life AR avatar of Rita Ora perform her hit ‘Let You Love Me’ with London’s famous skyline as her stage. The performance, powered by EE’s 5G, uses real-time technology to demonstrate the next-gen capabilities of the new iPhone 12 Pro The campaign, created by EE’s advertising agency Saatchi & Saatchi, leads with a 60-second TV ad, with highlight spots including Coronation Street, The Voice Final, I’m a Celebrity Get Me Out of Here, and more

Rita Ora Delivers Her First Augmented Reality Performance Live Over 5G in EE’s Latest Campaign For the New Apple iPhone 12 Pro

EE, the UK’s number one network, reveals its latest campaign, starring critically acclaimed singer-songwriter and global superstar Rita Ora and film legend Kevin Bacon, celebrating the launch of the new Apple iPhone 12 Pro and EE’s Full Works Plan made for iPhone. The campaign pushes the boundaries of augmented reality, and through the power of EE 5G, introduces […]